Specs-wise, the LG G2 Mini sadly hasn’t taken its cue from Sony, who managed to cram many of the same components from its Xperia Z1 into its dinky Xperia Z1 Compact. Most of the LG G2’s features will also translate over to the LG G2 Mini, including Guest Mode (allows someone to use your phone without messing up your profile etc) and Plug & Pop, which brings up a row of media-based apps when you plug in some headphones. You get a range of colours this time: Titan Black (ooh), Lunar White, Red and Gold. At 121g it’s lost a chunk of weight (the LG G2 was 143g), although it’s actually chunkier at 9.8mm. It may be (a tiny bit) smaller, but the LG G2 Mini looks similar to its bigger bro, rocking the same rear power button. The original LG G2 was a meaty 5.2-incher, and the freshly launched LG G2 Mini is still pretty beefy at 4.7-inches. Okay, so phones these days are pretty monstrous, with most flagships topping 5-inches, but LG’s compact version of its LG G2 flagship phone is taking the mick a bit. There have been some highlights in the time since such as LG V60, LG Velvet, and even the wacky LG Wing, but those efforts were simply too little, too late.LG launched its G2 flagship phone in Korea last week, and now it’s unveiled the G2 Mini, which at 4.7-inches is about as miniature as Africa To put things in perspective, the last time that an LG phone was truly compelling against Samsung, Apple, and Google releases was the LG G4 released in 2015. As a result of evaporating consumer interest, the company has seen very little success in all markets, especially in the United States where LG phones are no more than vessels for carriers to adjust and sell as they see fit.
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Software support has also been an ongoing issue for LG as the company has been notorious for not updating its Android smartphones in a timely manner for years. Over the past several years, LG’s mid-range and flagship phones have consistently been behind competitors such as Samsung and Apple and have been less critically revered than devices from Google and other Android OEMs. To say that LG has failed to gain traction in the market is an understatement.
An acquisition of LG’s smartphone business would give Vingroup an easy way into the US market.
Behind Oppo and Samsung, Vingroup is the third-largest smartphone manufacturer in Vietnam. The Vietnamese entered the smartphone industry in 2018 and has produced phones under the VinSmart brand as well as being an ODM for LG’s affordable Android phones.
According to reports from The Korea Times and Business Korea, a sale to Vingroup is in the cards.
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Update 1/22: Well, it seems a sale might be coming sooner than later. Unlike last time around, LG has since confirmed that this message is real, saying to The Verge that nothing has been decided on at this point.
The company is considering all possible measures, including sale, withdrawal and downsizing of the smartphone business. Since the competition in the global market for mobile devices is getting fiercer, it is about time for LG to make a cold judgment and the best choice. LG CEO Kwon Bong-seok sent an internal memo to employees on Wednesday saying that “it’s about time” for the company to take a hard look at things and possibly make “the best choice.” What is that best choice? Apparently, LG is weighing out downsizing its smartphone business, withdrawing from the market entirely, and potentially even selling off its smartphone business and assets. Well, now another report from The Korea Herald is bringing that back to the table, and this time LG isn’t saying no. That’s right, LG has officially confirmed that it’s considering leaving the smartphone market in 2022.Ī report earlier this week from The Elec (since deleted) claimed that LG higher-ups had notified employees of the potential plans, but LG representatives flat out denied that this was the case. LG’s space in the smartphone market has been chipped away at for years, but next year the company might actually call it quits.